About Us

New Media Software

New Media Software specialises in the development and support of leading-edge technology and affordable communication software products for the SME and Mid Markets. This includes desktop applications for screen-popping and SMS, call recording, outbound dialling and online applications including chat and web forensics.

The Adaptive team, led by Managing Director Phill McGowan, are the winner of several prestigious business and technology awards including Comms Business "Best New Product" award and institute of Sales and Marketing Management Rising Star BESMA for "Best Use of Sales Automation".

Managing Director Phill McGowan has been developing technology product ideas into profitable businesses since 1992. He led the design and the development of the Adaptive Suite as a range of call-centre style technology products for the SME market with a focus on usability and affordability. By partnering with established SME sales channels, McGowan has built an industry-recognised brand for quality, affordability and service.

NMS Adaptive Ltd

NMS Adaptive Ltd was formed in 2006 to take the Adaptive products and services to an international platform. Through strategic partnerships around the world, NMS Adaptive delivers localised sales, service and support to resellers and end user customers.

Professional Services

The company also delivers professional services to enable customers to get the most out of the Adaptive products. This ranges from creating simple screen-pops to full-blown database integration. The company has delivered many integration products and customised solutions, to tight budgets and timescales for government departments, major corporations and charities.

Doing Business with NMS

We believe that doing business with NMS should be simple and straightforward. We have clear policies regarding orders and delivery, support and warranty, refunds and returns and the privacy and security of your personal information.

Since inception over 5000 Adaptive systems have been supplied through a network of partners in the UK and abroad. The products are designed to be simple to install, easy to use and are backed up by online training and support that is avilable from our website 24 hours a day, 7 days a week, 365 days a year. With NMS's proven track record you can be confident that we have the resources and desire to exceed your expectations.


New Media Software Ltd is a company registered in England and Wales with company number 4063706 and VAT number GB71527120. NMS Adaptive Ltd is a company registered in England and Wales with company number 05979140. Registered Address for both companies: Highland House, Mayflower Close, Chandlers Ford, Eastleigh, Hampshire SO53 4AR United Kingdom.